The Boomerang Technique:
I remember my absolute worst day ever – in 2011. I drafted several iterations of a logo for someone. I was so worried about what I saw in my work, that I forgot about what he saw, and forgot to realize that my approach would land me with no paying jobs. I made a great logo, that he didn’t want or like, and didn’t get paid.
To save myself from the pain, I changed my approach – now called my Boomerang Technique – to collect valuable information from clients. Read more